After four months, Rosedale abruptly stepped down from the Interim CEO position. In 2010, Kingdon was replaced by Rosedale, who took over as interim CEO. Rosedale announced Mark Kingdon as the new CEO effective May 15, 2008. although he had announced plans to step down from his position as Linden Lab CEO and to become chairman of Linden Lab's board of directors instead in March 2008. Second Life was honored at the Technology & Engineering Emmy Awards for advancing the development of online sites with user-generated content in 2008, adding to the media attention. The maximum concurrency (number of avatars inworld) recorded was set at 88,200 in the first quarter of 2009. Nevertheless, the platform continued to grow rapidly, and by January 2008, residents spent a total of 28,274,505 hours "inworld" and on average 38,000 residents were logged in at any moment. One of the principal developers, Cory Ondrejka, was forced to resign as chief technology officer in December 2007, with Rosedale citing irreconcilable differences in the way the company was run. At the same time, the service saw a period of exponential growth of its user base. By that time, Anshe Chung had become Second Life 's poster child and symbol for the economic opportunities that the virtual world offers to its residents. Second Life began to receive significant media attention in 20, including a cover story in BusinessWeek magazine featuring the virtual world and Second Life avatar Anshe Chung. Although he was familiar with the metaverse of Neal Stephenson's novel Snow Crash, Rosedale has said that his vision of virtual worlds predates that book, and that he conducted early virtual world experiments during his college years at the University of California, San Diego, where he studied physics. That effort eventually transformed into the better known, user-centered Second Life. #Second life blogs softwareThat vision changed into the software application Linden World, in which people participated in task-based games and socializing in a three-dimensional online environment. In its earliest form, the company struggled to produce a commercial version of the hardware, known as "The Rig", which in prototype form was seen as a clunky steel contraption with computer monitors worn on shoulders. Philip Rosedale formed Linden Lab in 1999 with the intention of developing computer hardware to allow people to become immersed in a virtual world.
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